Our solutions shoot the analytic gap in the media industry, empowering buyers and sellers’ vast troves of data to forecast and optimize media with groundbreaking accuracy, at scale.
An increasingly dynamic viewership landscape is driving further fragmentation challenges to both buyers and sellers and costing them a holistic view of the consumer. This holistic view requires a complete understanding of a consumer’s ad exposures, which we can deliver through the precisionX model, tracking linear ad exposure to create a true cross-platform reach and frequency currency and enabling cross-platform exposure management.
Buyers and sellers want more than just audience targeting, they want to know their targeting is driving consumer response. Our understanding of consumer behavior is largely exposure-driven, with little ability to activate upon these historical data sets. outcomeX provides the analytic tether between audiences and their corresponding behavior, allowing media to transact on outcome-based metrics rather than just impressions.
Today’s currency wars show a race to measure performance, to answer the question “what happened yesterday?” Our products aim to take the next step, to face forward, and predict “what will happen tomorrow?
precisionX is our dynamic reach and frequency tool that creates best-in-class exposure models of linear audiences, which can be used to converge the traditionally siloed channels of linear, addressable, and digital. By modeling individual viewership characteristics and incorporating real-time ad exposure data, precisionX dynamically exports consumer ID files grouped by exposure levels for further targeting outside the linear spend. Powered by predictive analytics and individual-level forecasts, the data-agnostic precisionX model serves as the convergence tool of video advertising, providing a more holistic view of the consumer.
A measurement-focused orientation, steeped in historical data, fails to plan. datafuelX solutions ingest data and audiences to output predictive model informed actions; pushing buyers and sellers to respond to tomorrow’s problems, not yesterdays.
outcomeX is our predictive analytics model that powers the evolution of consumer behavior metrics from measurement and attribution to forecasting and optimization. Using predictive analytics, outcomeX takes aggregated outcome data sets and tethers them to audience compositions across the linear TV landscape, enabling publishers and marketers to construct campaigns guaranteed on outcomes. Using outcomeX, the industry can evolve its understanding of linear channels from simple awareness reads to consideration and decision signifiers.
