The M3 Platform:
Multi-Currency TV Planning
Giving planners the tools to develop schedules across multiple measurement sources, across multiple platforms, across multiple goals.
Our M3 Platform
Our M3 Data Science
Powered by a machine learning model, the M3 forecasting engine employs a multiple model estimation technique. This means that forecasting models are trained and utilized based on accuracy, ensuring the best model is used for your viewing.
Unlike industry standard "greedy alogirthms" that optimize piece by piece, the Global Optimizer takes a holistic view of goals and constraints to deliver a truly optimal solution.
Live refreshes of data power dynamic re-forecasting, allowing the most accurate monitor of campaign delivery, and in-campaign optimizations.
Our M3 Partners
“Our advertising partners are looking for more advanced targeting options in the linear space, and our partnership with datafuelX allows us to leverage their expertise to put a compelling ad product into the market, with multiple currencies becoming a reality, it is critical that we have partners like datafuelX to assist us in uncovering the full value of our audience for our advertisers.”
SVP, Advanced Ad Sales and Advanced Audiences at Hallmark Media
