Newsroom
datafuelX and MRI-Simmons Bring Demographic Modeling to TV
datafuelX and MRI-Simmons partnership enables the scoring of U.S. device-level TV viewing data sets with age/sex propensities for targeted advertising sales, and pre- and post-campaign reporting.
Allen Media Group Taps DatafuelX for Data-Driven Linear Ad Campaigns
Allen Media Group said it will be working with analytics company datafuelX to create media plans for data-driven linear campaigns on AMG’s networks, starting with The Weather Channel.
datafuelX Expands Multicurrency Capabilities with Launch of Two New Products for Enhanced Demographic Forecasting in Linear Advertising
Innovative SaaS Platform M3 Now Supports Comprehensive Forecasting and Stewardship for the Full Spectrum of Linear Business. datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, announced the launch of two significant additions to its portfolio: DemoPlus and DemoData Insights.
Allen Media Group Taps datafuelX to Provide Data-Driven Linear Plans That Deliver Against Advanced Audience
Allen Media Group (AMG) has selected datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its networks, starting with The Weather Channel.
datafuelX launches SaaS Platform
The robust optimisation engine allows customers to optimize by audience GRPs, impression, eCPMs, index, and reach, generating timely, efficient, and accurate results. With real-time stewardship of deals and comprehensive forecasting, datafuelX’s M3 platform is driving the industry forward with timely insights and advanced precision. The platform is data agnostic and easily integrated with TV viewership data which helps identify advanced targeting opportunities across linear, addressable and streaming. Already working with Nielsen, NielsenOne, EDO, and VideoAmp, with plans to add iSpot and Comscore in the coming months, M3 is the only platform that can be leveraged to buy across all new currencies.
Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities
“While DDL for linear TV has been around for nearly 10 years, it has been dramatically limited by the sample size available for measurement until now ... This year’s upfront, and especially [with] agency and publisher adoption of providers offering samples in the tens of millions, provides the industry with a great dataset that can greatly advance the use of data-driven linear [optimization]. A soft upfront, such as what we are seeing currently, means that advertisers need to value efficiency as their primary metric — which should be gauged by cost to reach to their primary target audience. Data-driven optimization gives publishers the means to maintain buyers traditional demo GRPs while showing lifts in performance on target audience metrics — all at the same cost.”
Jo Kinsella, Joanna Drews Join datafuelX Board of Directors
Two top media measurement executives have joined the board of directors of datafuelX. As members of datafuelX’s board, they will provide strategic advice and industry expertise as datafuelX expands M3, a multi-currency SaaS platform designed to allow buyers and sellers to plan and forecast against any currency or audience.
Jo Kinsella and Joanna Drews Join datafuelX Board of Directors
datafuelX, a leading innovator in media technology solutions, has today announced the appointment of Jo Kinsella and Joanna Drews to its Board of Directors, respectively the Strategic Advisor and former President of TVSquared, and Co-Founder and President at HyphaMetrics.